I was in the bath earlier and had an idea. Not particularly original, granted, but an idea nonetheless.

Problem:

- Music has been detached from the medium.

- Therefore music, being intangible is percieved as having no intrinsic value.

How then do we restore value to music?


Answer: via the medium.

The problem isn't that nobody respects the music- they do. They just associate the packaging with being a poor deal with the profits going to the wrong people. So, hand in hand with a reassertion of the artistic role in the business model, there needs to be a re-evaluation of the physical medium.


Make the packaging an extension of the art- an artistic creation in its own right and people will respect its value again.


Hopefully.